Five Flavors Gluten Free

I recently (as in 5 seconds ago) saw a commercial for Rice Chex advertising the fact that five of their flavors are gluten-free. They have even written it in rather large letters on the front of the box! The commercial addressed the fact that it's difficult to find safe foods that people actually want to eat and also included the line "as a mom, I don't want to tell her no all the time". So basically, they are saying "yes" to Rice Chex.

On top of their gluten-free stance, the website is extremely helpful. Just click on the flavor you are interested in and you immediately get the nutrition information and not a flowery "Sweetness of honey with a hint of nut flavor" schpiel (sp?) one would expect.

As for my situation, the plain ol' rice flavor is the only thing that would even be remotely safe. Not to my surprise, most of the other flavors rely heavily on corn and the chocolate flavor contains milk. However, this is a promising start. I'm going to check with my boyfriend, but the rice flavor might be a possibility for a snack I can keep in my room without too much fear of contamination. I'll probably still have to be careful around finals to make sure, but it might be alright for casual grazing.

I'm really happy that the General Mills company is directly advertising to the gluten-free population. Not only are they showing some of their products are safe, but they also indicate which ones are safe, which takes out some of the guess work. They aren't just referring you to a brand, but a specific flavor. I hope other companies follow suit and don't mess opportunities like this up. If they claim a product is gluten-free when it really isn't, they would have hell to pay from someone who had a reaction to their product. It would be like saying that their product absolutely has no nails in it and then opening it up and finding little iron spikes that could be used to adjoin pieces of wood.

(image found here)